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Rémy Cointreau’s consistent value strategy enables it to support the growth of its premium brands. This performance is the result of an ongoing adjustment to a changing wine and spirits industry, which pays ever more attention to product quality, sustainable development challenges and commitments to corporate responsibility.

 

The Group’s key brands, such as Rémy Martin, Cointreau and Piper-Heidsieck now rely on a largely restructured and controlled distribution network. The network offers a sound basis in high potential worldwide markets, particularly in China and South East Asia. It also enables the continuation of a discerning marketing differentiation and price increase policy for its key brands.

 

In recent years, this strategy led the Group to dispose of non-core assets and to decide to exit the Maxxium network. This decision was aimed at taking back full control of its distribution.

 

The 2009/10 financial year therefore showed the first positive effects of this new distribution model which, combined with firm cost control, is an undeniable advantage, enabling Rémy Cointreau to withstand the difficult environment that is challenging some of its markets.

More than ever, dynamic new commercial resources confirm the brands’ uniqueness, support their growth and emphasise their power.